So, thanks to a Wall Street Journal article today titled “For These Sites, Their Best Asset Is a Good Name” by Julia Angwin click fraud is a legitimized business. How long will this last? It could be wiped out in two to three weeks with some algorithm updates to weed these bogus sites out of the index, but with Google and Yahoo getting paid (by-the-click) to keep these sites in, I suppose they could be here for a while.