They found me through pay-per-click ads for my DupliQuote.com site and although I have no intention of paying them $2000 to write 20 doorway pages for my site and get me banned from Google, I let them give me the full pitch.

This is the address they have listed on their BBB listing:

E-Results Inc.
1614 Sidney Baker St
Kerrville, TX  78028
Telephone: (254) 247-1981
Fax: (512) 628-3021
http://www.eresultsinc.com/

Here’s a list of current clients they’re proud of.

 

Their technique is to build 20 page “promotional” websites. These sites:
1.                   Are built on domain names that they own so you can’t pull the plug without losing the traffic
2.                   Have one page per targeted keyword phrase
3.                   Embed the link to the real site in Flash so Google doesn’t recognize it as a “doorway” site.
4.                   Each page of the promotional site has good solid content (from Google’s perspective) with lots of links to other pages on the site that also have good solid content.
5.                   Each page also has rotating text links to his other promotional sites for other clients, creating his own built-in link-ring of all highly ranked sites that all have lots of good text. They pepper the content with just enough to make the ads look like they’re links to outside sources on topics related to the doorway site’s content.
6.                   For good measure they throw in an image of anything with ALT text (hover your mouse over it) relevant to the site content.
 

Sample doorway sites/pages:
http://honda-parts-accessories.net/ points to http://www.cheapesthondaparts.com/
http://www.payroll-newsletters.com/ points to http://www.bizactions.com/
For each of these, scroll down below the flash animation and you will see the content that Google is looking at. This looks to the human like a Flash splash page but to Google it looks like there’s a Flash item embedded in a page that’s just full of text and links and headlines all about a search phrase.
 

Pricing
1.                   $3000 for 20 keywords, half up front and half paid monthly starting after three months
2.                   Or $2000 today and today only
3.                   Keywords are sold in 20 word blocks and more than 20 would be discounted
 

Guarantee is that they will get you
1.                   10 top 10 rankings
2.                   On any of the 12 top search engines
3.                   For 30 days each
4.                   In a 12 month period
5.                   But:
       a.       You can’t name the keyword phrases, they must be mutually agreed upon
       b.      You must agree to a minimum of 20 keyword phrases, from which at least 10 are guaranteed to rank
 

Their strategy to rip you off:
Most of the phrases they choose are long and specific so even though the rank is high, they don’t necessarily represent a lot of traffic. It’s interesting that they doesn’t offer traffic and ranking information for the same sites (at the link above). Longer phrases are also a lot easier to rank well on because you’re the only one going for that phrase. For example one of their sites is ranking #1 on “tax professional custom personalized products” if you search this on Google without the quotes you get 4.7 million pages, which is the total of pages with some of those words. If you put quotes around it you find out that they’re really only up against 96 pages that have that exact phrase. This long phrase is only searched on all the major search engines combined… 985 times per month.
 

Other Blogs stating that they’re a scam:
http://s4xton.com/?p=1053
http://pcincome.blogspot.com/2006/01/seo-companies-are-not-all-created.html
 

BTW, I reported the whole ring of sites to Google as spam. After looking up their corporation with the Texas Secretary of State’s office, I also complained to the BBB about their business start date being inaccurate by 4 years (2001 vs. 2005).